Paid Social & Display Marketing
Develop a framework and optimise your campaigns in order to reach your target audiences most efficiently, B2B as well as B2C. The topics of this class include digital marketing tools, best practices, future trends and copywriting.
Raluca Radu
Founder of MTH Digital & Country Manager at ANSWEAR.RO
Overview
Throughout the Paid Social and Display Marketing course, you will learn how to effectively reach your target audiences via paid social and display marketing campaigns. The 15 sessions will guide you through the steps of setting, optimising and reporting effective Digital Marketing campaigns that will deliver the expected results. Furthermore, you will understand how to choose and adapt the best online marketing strategy for your particular case, whether you want to reach B2B or B2C target groups. During the classes, we will discuss Digital Marketing tools, campaign best practices, and tips and tricks to get the best-performing creatives, visuals as well as copywriting for these campaigns depending on the channel or placement and its context.
Learning Highlights
Understand comprehensively the Digital Marketing channels and placements.
Fully understand the best Marketing strategies to adapt your online Marketing campaign to each channel and placement.
Study frameworks for reporting and optimising your Digital Marketing campaigns.
Learn best practices and tips and tricks for advertising strategy creation for each channel.
Build digital campaign setup and optimization from Zero to Hero.
About Harbour.Space
Harbour.Space is a first-of-its-kind university in Europe that brings together Business, Tech, and Design because we understand their inherent interconnectedness. Our courses follow a format of immersive learning for 3 weeks, 3 hours per day. Taught by industry experts from around the world, these instructors specialise in specific subjects, providing you with rare insights that you may not encounter even in the workplace. Our faculty leaders are the driving forces behind today's Entrepreneurship, Technology and Design advancements. We believe that the best way to learn is to dive deep into the field and learn directly from those at the forefront. That's why our exceptional leaders carefully select and invite top experts to share their hands-on knowledge, ensuring you receive invaluable mentorship. Upon completing a 3-week intensive course, you'll earn credits and a certificate and, most importantly, gain mentorship and knowledge that will directly pave the way to your dream job.
About Teacher
Raluca Radu
Founder of MTH Digital & Country Manager at ANSWEAR.RO
With an extensive experience of over 18 years in Digital strategies for online business and digital Marketing, Raluca Radu is deeply involved in the education and growth of e-commerce and Digital Marketing specialists. She is a Digital Marketing trainer and also the founder of MTH Digital – full-service digital marketing agency based in Bucharest. Raluca Radu has also been the Country Manager of ANSWEAR (the top online fashion retailer in Central and Eastern Europe) in Romania since its launch in the autumn of 2015. In her spare time, Raluca acts as an online strategy consultant, offering feedback and helping online businesses grow.
Frequently Asked Questions
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